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SHELBY MOORE

MPA, CFRE

I started Small Shop Fundraising in 2020 after being inspired by the work of small shop nonprofit professionals. I am excited to help small shop fundraisers make the most out of their limited time and resources and ensure that anyone can grow their programs and raise more money. I currently serve as Executive Director for a healthcare organization in Eastern Washington. I am extremely passionate about philanthropy, and I started my development and fundraising career in 2013.

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I am excited to help nonprofit organizations develop fundraising strategies (annual giving, major giving, planned giving, etc.). I have worked extensively on marketing communications, grassroots campaign design, and community outreach initiatives. My work has been instrumental in 6-figure fundraising gains, endowment growth, improved volunteer retention, and successful media coverage.

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I have my Master’s of Public Administration from the University of Montana with a specialty in Nonprofit Management. I earned my Certified Fund Raising Executive Certificate (CFRE) in 2018 to show just how much I understand the unique facets of the fundraising world. My husband and I live in Eastern Washington where we enjoy hiking, eating at local restaurants, and playing with our French Bulldog, Oakley.

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Lone Mountain

CERTIFICATIONS

& AWARDS

  • Certified Fund Raising Executive (CFRE): internationally recognized certification in the fundraising field. The CFRE certification brings confidence, ethics, and professionalism to the fundraising profession worldwide.

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  • Outstanding Young Philanthropist Award (2016), Montana Nonprofit Association

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  • Young Professional of the Year (2020), Tri-Cities Area Journal of Business

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  • 39 under 39 (2019), Yakima Herald

PHILANTHROPIC

WORK

  • Women Helping Women Fund Tri-Cities: Executive Board Member

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  • Prosser Memorial Health Foundation: Board Member

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  • Prosser Rotary: Member at Large, Board Member

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  • Columbia Basin Nonprofit Association, Executive Board Member

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  • Historic Downtown Prosser Association: Board Member

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CAREER & EDUCATION

Executive Director, Heartlinks

Originally hired at Heartlinks Hospice & Palliative Care as the development director in 2016 and was promoted to executive director in 2018. In this role, I have been responsible for the comprehensive strategy and planning for the organization. I execute all fundraising efforts including major giving, annual giving, events-based giving, capital campaign management, and corporate philanthropy. In addition, I work closely with the Heartlinks board of directors to implement plans and directly manages day-to-day operations.

Development, MCS Foundation

Provided support to the executive director and served as the first line of communication for all donors; oversaw the planning, implementation, and logistics of all special events; created all marketing and recruitment materials for distribution at events; helped direct the operations of the annual giving program, class-based reunion giving program, recurring gift program, social media giving program, endowment giving program, and a significant online giving program.

Volunteer Coordinator, City of Missoula

Provided constituents with information about services, rules and regulations, and other general activities; recruited, scheduled, and communicated with volunteer groups and individuals from across the community; managed, facilitated and documented all meeting activities.

Education

  • Master of Public Administration – Nonprofit Management, University of Montana

  • Bachelor of Arts – Political Science, Nonprofit Specialization, University of Montana

  • Fundraising for Small Nonprofits, Indiana University Lilly Family School of Philanthropy

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